Seeing an idea grow, evolve and finally stand before you is core to the field of architecture; it is what inspires the great studios of the world. This is true of Zerocom’s work with Hello Wood, too, where we have been providing international public relations for the studio’s educational platform. Since then the summer programme has grown into a unique art camp and festival involving more than 20 universities and 30 countries, with participation from notable studios such as Kengo Kuma and Urban Think-Tank. For its 2018 International Summer School and Festival for Architecture, Hello Wood decided on the theme of “Cabins”, giving participants the chance to conceive, construct and celebrate the popular tiny house movement as part of a collaborative process.