Despite the importance of sleep, the common knowledge on the matter is surprisingly limited. This was the drive behind us when we handled the non-branded pre-launch campaign of Nottevit, an innovation in the dietary supplement industry. The unique double-acting Beauty Sleep capsule contributes to a relaxing sleep, while also supporting night-time skin regeneration. To help with the messaging, we timed our campaign to run in line with World Sleep Day and worked together with sleep- and anti-ageing experts to generate discourse about the important links between good-quality sleep and healthy skin.