The Zirc Abbey Manufactury was founded by Cistercian monks to support a self-sufficient lifestyle for the community by brewing their own ale. Our agency was involved in the strategy, campaign planning and implementation of the premium craft beer brand, Zirc. We organised a press trip and launch campaign with the involvement of major national media outlets as well as expert and trade titles. As a result sales went up to 237.5% in the launch period.    
Consumer brands
GEMIL Pharma
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