Tagek: Architecture and Design

The Paris Court was once one of the most ornamented buildings in Europe, but up until recently was more commonly used as locations in spy films such as 2011’s Tinker Tailor Soldier Spy due to its dark, dusty and forgotten interior. In much the same way that interior design studio KROKI and architecture firm ARCHIKON worked to bring light back into the once-glamourous arcade, it was our job to draw the world’s attention back onto Budapest’s newly renovated, iconic architectural gem.

Photo credit: Tamas Bujnovszky, Balint Jaksa

The completion of a grand new cultural centre like the Nanshan Cultural and Sport Centre and Art Museum in Shenzhen deserves noteworthy recognition in the international media. The building is one of the most unique cultural venues in the country, and Zerocom helped its designers Gabor Zoboki and Nora Demeter bring the message of its completion to the media masses. The building houses a multi-functional concert hall holding 1400 seats, a children’s theatre of 350 seats and extensive public spaces, all embedded within a large complex of cultural and sports facilities in the heart of the Nanshan District.

Photo credit: Zhang Chao

Zercom prides itself on its ability to breathe life into a topic, to give it a fresh meaning and through that a wider audience. In that sense, this is quite similar to Istvan Benyei’s design of the Benyei Architectural Studio, where he discovered an old, rustic, yet locally relevant building that was doomed to ruin and saw an opportunity for rebirth rather than removal. By being tactful in creating a new space for the team within the studio, this old building was given a new life – a message that Zerocom was responsible for communicating internationally, alongside many other outstanding projects designed by the Benyei Architectural Studio.

Photo credit: Zsolt Batar and Andras Zoltai

Having worked with the innovative and progressive architectural firm T2.a – led by Bence and Gabor Turanyi – on several projects since 2013, it’s hard to pinpoint only one special campaign. However, with The Photographer’s House, the studio invited us to work on the international public relations campaign for a residential forest home that was designed and built for architectural photographer, Zsolt Batar – also a client of Zerocom. Working in a creative symbiosis with his architect friends, Batar documented the evolving aesthetic of his home, creating a series of architectural photographs that was well received by architecture and design magazines.

Photo credit: Zsolt Batar

Seeing an idea grow, evolve and finally stand before you is core to the field of architecture; it is what inspires the great studios of the world. This is true of Zerocom’s work with Hello Wood, too, where we have been providing international public relations for the studio’s educational platform. Since then the summer programme has grown into a unique art camp and festival involving more than 20 universities and 30 countries, with participation from notable studios such as Kengo Kuma and Urban Think-Tank. For its 2018 International Summer School and Festival for Architecture, Hello Wood decided on the theme of “Cabins”, giving participants the chance to conceive, construct and celebrate the popular tiny house movement as part of a collaborative process.

Photo credit: Tamas Bujnovszky, Marcos Llerena

Benyei Architectural Studio, we were determined to see to it that the underlying philosophy behind the designs found their way to the public domain. While creating the plans for the house, Istvan Benyei and his team kept one thought close to their hearts: a modern-day sense of luxury should go beyond the quality of design or premium construction materials; the true luxury of a building can be found in its ability to unite family, friends and the important subdued silence of nature.