Tagek: Construction

We have been working with one of the world’s largest manufacturers of formwork and scaffolding, PERI. The eBusiness unit of the German construction industry giant, launch their new webshop to a new B2B customer segment. The project included the development of creative, implementation of the campaign working closely with the international HQ, the online marketing team and media outlets.

Behind JAF Holz there are seven decades of expertise working with wood, and we’ve been there with them for a portion of that time. Today, with over 50 branches in 14 countries, they are Central Europe’s leading wholesaler for wood materials. In our most recent campaign we decided on something special, and commissioned architectural 3D animation company ZOA3D to create a video that showcases the company’s fast panel-based building system. The result was a video that was then used as the key creative for a campaign that recruited designers to enter into a series of educational events. We placed the film in trade media resulting in a campaign that generated an extraordinarily high number of entries for the company.