We had the chance to organise the press event at Aria Hotel Budapest’s High Note SkyBar and go behind the scenes with beauty writers and influencers to learnt everything first hand about the Canadian Éminence organic skincare favoured by many famous Hollywood stars such as Alicia Keys, Golden Globe-winner Laura Dern or the Avengers’ fearless Thor, Chris Hemsworth. The press campaign included a unique trip to the organic farm where some of the ingredients come from.
Archívum: projects
Projects questions type.
PERI eBusiness
We have been working with one of the world’s largest manufacturers of formwork and scaffolding, PERI. The eBusiness unit of the German construction industry giant, launch their new webshop to a new B2B customer segment. The project included the development of creative, implementation of the campaign working closely with the international HQ, the online marketing team and media outlets.
Nottevit
Despite the importance of sleep, the common knowledge on the matter is surprisingly limited. This was the drive behind us when we handled the non-branded pre-launch campaign of Nottevit, an innovation in the dietary supplement industry. The unique double-acting Beauty Sleep capsule contributes to a relaxing sleep, while also supporting night-time skin regeneration. To help with the messaging, we timed our campaign to run in line with World Sleep Day and worked together with sleep- and anti-ageing experts to generate discourse about the important links between good-quality sleep and healthy skin.
Aria Hotel Budapest by Library Hotel Collection
From its original hotels in New York to worldwide destinations like Toronto and Budapest, the Library Hotel Collection has built up a global reputation to be proud of. Aria Hotel Budapest by Library Hotel Collection is themed around music in all its forms and was voted the number one hotel in the world by TripAdvisor’s users. The hotel hosted several icons of music and film, such as Will Smith, Sting, and Plácido Domingo, and has won numerous awards and accolades. Our agency has been part of its journey since its opening, handling the public relations of the property, its Harmony Spa, the Liszt Restaurant and its rooftop cocktail bar High Note SkyBar.
Photo credit: Aria Hotel Budapest
Pieces of a Woman
Pieces of a Woman is a film directed by Kornel Mundruczo, from a screenplay by Kata Weber. It stars Vanessa Kirby, Shia LaBeouf, and Ellen Burstyn. Martin Scorsese serves as one of the executive producers. The film had its world premiere at the 77th Venice International Film Festival, where Kirby won the Volpi Cup for Best Actress. The film was later released on Netflix. We have been working closely with Kornel, Kata and executive producer, Viktoria Petranyi (Proton Cinema) on the communication of the project in close collaboration with the international publicists.
Red carpet – Credits La Biennale di Venezia – Foto ASAC, ph Jacopo Salvi
Press conference – Credits La Biennale di Venezia – Foto ASAC, ph Giorgio Zucchiatti
Paris Court
The Paris Court was once one of the most ornamented buildings in Europe, but up until recently was more commonly used as locations in spy films such as 2011’s Tinker Tailor Soldier Spy due to its dark, dusty and forgotten interior. In much the same way that interior design studio KROKI and architecture firm ARCHIKON worked to bring light back into the once-glamourous arcade, it was our job to draw the world’s attention back onto Budapest’s newly renovated, iconic architectural gem.
Photo credit: Tamas Bujnovszky, Balint Jaksa
The Art of Cultural Diplomacy: Panorama of a Presidency
There aren’t many clients as prestigious as H.E. Katalin Bogyay, the Permanent Representative of Hungary to the United Nations in New York and formerly the President of the 36th session of UNESCO General Conference between 2011–13. We’ve been a vital part of some of Madam Ambassador’s projects, providing communications on the launch of her book „The Art of Cultural Diplomacy: Panorama of a Presidency” that retraced her activities in her role within UNESCO. We also gave support to the book’s publisher, Honlap, in organising the book launch event hosted by the Museum of Fine Arts, which included the invitation of Madame Ambassador’s guests and the media.
Photo credit: Marianna Sarkozy, Barna Burger
Nanshan Cultural and Sport Centre in Shenzhen, China
The completion of a grand new cultural centre like the Nanshan Cultural and Sport Centre and Art Museum in Shenzhen deserves noteworthy recognition in the international media. The building is one of the most unique cultural venues in the country, and Zerocom helped its designers Gabor Zoboki and Nora Demeter bring the message of its completion to the media masses. The building houses a multi-functional concert hall holding 1400 seats, a children’s theatre of 350 seats and extensive public spaces, all embedded within a large complex of cultural and sports facilities in the heart of the Nanshan District.
Photo credit: Zhang Chao
ECF Princess Margriet Award for Culture, Amsterdam, The Netherlands
TThe ECF Princess Margriet Award for Culture is a tribute to its former President, HRH Princess Margriet of the Netherlands, and is given to European cultural change-makers whose work shows the power of cultural engagement in making social and political change possible. In 2016, the ECF awarded socially-engaged theatre makers Krétakör for their exceptional artistic and cultural work in developing critical spaces of social participation and political experimentation. Zerocom was commissioned by ECF to represent the award in the public domain and to coordinate a press trip to the Award Ceremony in Amsterdam.
Photo credit: Xander Remkes
Studio of the architect
Zercom prides itself on its ability to breathe life into a topic, to give it a fresh meaning and through that a wider audience. In that sense, this is quite similar to Istvan Benyei’s design of the Benyei Architectural Studio, where he discovered an old, rustic, yet locally relevant building that was doomed to ruin and saw an opportunity for rebirth rather than removal. By being tactful in creating a new space for the team within the studio, this old building was given a new life – a message that Zerocom was responsible for communicating internationally, alongside many other outstanding projects designed by the Benyei Architectural Studio.
Photo credit: Zsolt Batar and Andras Zoltai
